WE KNOW MOBILITY
…and we love telling stories about it. So we created a full service hybrid agency to do just that.
Concept through production and post, all under one roof. Your partner for all things auto.
THE / UTO REEL
WH/ T C/ N WE DO FOR YOUR BR/ ND?
It’s simple, really. We’re here to help fill your auto and mobility content needs. With the constant demand to produce engaging campaigns and content, and scope or timing limitations with your agencies, sometimes you just can’t explore the unique opportunities or take on the challenges that come your way.
Maybe you need a retail campign built from the ground, up. Or an entire ecosystem.
Maybe a project popped up, and your AOR doesn’t have the bandwidth for it. Or, you know it’ll get passed off to a junior team and take weeks and weeks to get right.
Maybe a media partner wants to create content for a partnership, but has zero understanding of the category, or more specifically, what makes your brand hum.
Or maybe you want to try something totally new, like branded entertainment.
Yup. That’s where we come in. We answer all those needs, much faster, with an executive-level team that understands your brand and exactly how to execute the work quickly, efficiently and at the same elevated level you’d expect from your AOR. And we’re happy to collaborate with them to make the process a smooth one.
WH/ T M/ KES US RUN
/ A DEDICATED TEAM OF RESULTS-DRIVEN AUTOMOTIVE SPECIALISTS
/ INSIGHTFUL AND ON-TARGET STRATEGY
/ CREATIVE DIRECTORS WITH 20+ YEARS IN AUTOMOTIVE
/ AWARD-WINNING FEATURES, TV AND COMMERCIAL FILM DIRECTORS
/ A HIGHLY SKILLED PRODUCTION TEAM
/ SEAMLESS INTEGRATION FROM CONCEPT THROUGH FINAL PRODUCT
WHO WE'VE WORKED WITH
THE TE/ M
Tanya Cohen is our founder and managing director, and a bit of a visionary. A globe-trotting industry vet, she developed and produced films and television early in her career, moved to London as a talent agent at the William Morris Agency, then bounced back home to L.A. and created Slash Dynamic. She's produced countless automotive projects, from launches to retail campigns and everything in between.
Executive Creative Directors Dave Hedeman and Steve Rice have been creative partners for more than 15 years, most recently at TBWA\Chiat\Day\NY, where they led Tier 1 and Tier 2 creative for Nissan USA. Prior to that, they ran creative exclusively for Nissan’s massive, best-in-class
Tier 2 program in a dealer network that's 1,500+ strong.
Slash Auto is proud to be leading the way in automotive marketing as a WBENC certified
woman-owned company with majority female executive leadership.